Our Mission

Our Mission

The Doll Kind (TDK) was founded by two moms on a mission: To empower and inspire  children to create a kinder world.

“It's not our job to toughen our children up to face a cruel and heartless world. It's our job to raise children who will make the world a little less cruel and heartless."
-L.R. Knost

spread love

We recognize that in every child’s hands lies the potential to do good and change the world, and that children’s toys have a profound effect on their childhood. That’s why we founded TDK, to harness the power of toys for a good cause. We have created soft, huggable dolls with an extra special mission: To empower and inspire children to create a kinder world. By purchasing a TDK doll, parents will share the values of charity and kindness with their children, while having fun in the process.

The theme built into our dolls is the spirit of kindness. TDK dolls come with kindness tokens imprinted with special phrases on them. Children can give these to anyone they feel prompted to, in secret or not. We believe kindness is as essential as food and water, and that this will provide children a fun opportunity to be kind.

At the doll kind we firmly believe that the best way to teach our children to be kind and give back, is by example. That’s why we as moms, as a company, pledge to do exactly that. For each doll sold, a doll will be donated to a child less fortunate (in hospitals, orphanages, shelters, or other children in need in the US and around the world). We want all children to benefit from the joy that comes with giving and to understand that no matter how much or how little you have, everyone can be kind.

Empowering children to be the positive change needed in the world will build their self-esteems, their sense of worth, and their overall well-being. We believe that all children are good and that we have the responsibility, as parents, to nurture and encourage this.

When we founded TDK, we tried to think of all the qualities we would want in a great company. We wanted our products to be effective, inspirational, educational, and affordable, so that children everywhere could both experience and benefit from the gift of being kind. We have a passion for social good and are excited to share with you and your children in creating a better, kinder world.


Be kind and change the world,

Victoria & Jackie

The Doll Kind Co Founders, Victoria Farmer and Jackie Konczol with their families

2015 The First Years Parentpreneur Grant Winner